Each time we talk about culture here, it is necessary to remember what concept of culture we are talking about, which is culture as the identifying factor of a social group. According to the American anthropologist Kluckhohn, culture is a pattern of behavior (thinking, feeling and reacting of a human group) that is acquired and transmitted mainly by symbols within that group and represents its specific identity. It includes the concrete objects produced by the group and its heart is in traditional ideas and values. Based on this concept of culture, the Dutch culture researcher and psychologist Geert Hofstede* conducted a study there in the 1960-70s among IBM employees in 50 countries, in which he realized that all cultures have common traits, that he called “cultural dimensions”, and what determines the difference between cultures is the degree of importance that each cultural dimension has within them. The five cultural dimensions initially defined by Hofstede are: - ...